Press Release

<< Back
View printer-friendly version

BSQUARE SDIO Now! Solutions Gain Market Strength From New Licensees Toshiba and Seiko Instruments; BSQUARE Showcases SDIO Now! Solutions at CTIA Wireless 2003

03/17/03 at 9:05 am EST
NEW ORLEANS, Mar 17, 2003 (BUSINESS WIRE) -- Growing market adoption of BSQUARE Corporation's (Nasdaq:BSQR) popular SDIO Now! technology is confirmed both by new companies licensing the solutions and by the larger number of customers highlighting SDIO Now! solutions at CTIA Wireless 2003. New licensees include Seiko Instruments Inc. and Toshiba Corporation of America. Secure digital I/O (SDIO) products from Seiko, Toshiba, and other leading vendors can be seen at the "Solutions in Action in the Mobile Ecosystem" in the Microsoft Partner Pavilion (CTIA Booth #4967).

"Membership in the BSQUARE(R) SDIO Now! program helps us ensure that we can target the world's smallest SD card type PHS terminal for a wide range of SDIO-equipped Pocket PCs," said Toru Ariga, General Manager for Seiko Instruments. "Our company saved significant development time and cost by leveraging BSQUARE's SDIO Now! architecture, the proven SDIO software solutions for devices running on Windows Powered Pocket PC software."

SDIO Now!-enabled Pocket PC powered devices featured in the Showcase include: Samsung's i700 Pocket PC Phone Edition and HP's iPAQ 39xx Series Pocket PCs. Among the large number of SDIO peripherals, BSQUARE is showing Seiko Instruments' AH-S101S PHS Wireless Terminal; Wireless LAN (802.11b - WiFi) SDIO Cards from Socket Communications and SyChip; and a SDIO Now!-enabled Camera from Hanvit IT. Bluetooth solutions from Socket Communications and Toshiba are also being highlighted by BSQUARE during the event.

"The number of SDIO Now! licensees demonstrates the success of BSQUARE's SD/SDIO technology program," said Bill Baxter, President and CEO of BSQUARE. "SDIO Now! satisfies OEM demand for SD/SDIO functionality that can be quickly and easily added to Windows Powered mobile devices, such as Pocket PCs and Smartphones, to meet narrow time-to-market windows."

"BSQUARE's SDIO Now! program has quickened the pace of adoption of Secure Digital technology because it helps ensure interoperability across various products from different vendors," said Howard Gefen, director for the Mobile Devices Division at Microsoft Corp. "The new Windows Powered Pocket PC products from Samsung and HP are great examples of how SDIO Now! technology can be utilized to expand functionality and offer our mutual customers new mobile-friendly peripheral and accessory options."

BSQUARE designed the SDIO Now! program to help manufacturers of chipsets, portable devices, card host controllers, and peripherals support the popular SD and SDIO standards on Windows Powered devices. The program provides companies with a common development platform, eliminating the need for vendors to write individual drivers for each device. With a standard driver architecture and APIs, vendors can feel confident that their products will be compatible with various devices regardless of the choice of SD host controller or platform architecture.


BSQUARE accelerates the development, deployment, and management of next-generation smart devices and applications. For nearly a decade, BSQUARE has provided more than 150 world-class manufacturers, integrators, and service providers with the building blocks necessary to design, develop, and test innovative products quickly and cost effectively. The company's suite of products and services includes Device Development Solutions, Wireless Solutions, and Custom Engineering Services. BSQUARE offers its customers deep expertise in the latest hardware and software, providing critical engineering services that have resulted in the successful launch of hundreds of new products and applications. For more information, visit BSQUARE at or call 888/820-4500.

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Any statements, expectations and assumptions contained in this press release that do not describe historical facts, such as statements about the performance, functionality or use of BSQUARE products, solutions and programs, (including the SDIO Now! Program) and the corresponding results constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect BSQUARE's actual results to differ materially from current expectations include a decline in the market for Windows Embedded smart devices or the failure of such market to develop as anticipated, rapid technological change in smart devices and peripherals, risks associated with the technical complexity associated with integrating software and hardware devices and peripherals, risks associated with international business delays or announcements of delays by Microsoft of Windows Embedded product releases, competition and intellectual property risks. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in BSQUARE's Annual Report on Form 10-K for the year ended December 31, 2001 in the section entitled "Risk Factors" and those discussed in BSQUARE's subsequent Quarterly Reports on Form 10-Q, in the section entitled "Certain Factors That May Affect Future Results." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. BSQUARE undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.

CONTACT:          BSQUARE Corporation, Bellevue, Wash.
                  Laura Truex, 425/519-5900

Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
Copyright (C) 2003 Business Wire.  All rights reserved.