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BSQUARE Corporation Announces Partnership with Aava Mobile, Introduces MobileV™, a Complete Reference Design for Durable and Rugged Handhelds and Industrial Tablets

10/15/14 at 6:15 am PDT

BELLEVUE, WA – October 15, 2014 – BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart connected systems, today announces the release of MobileV, a complete hardware and software reference design based on Intel® architecture and Microsoft Windows® Embedded 8.1. MobileV provides a common reference platform for OEMs building multiple device form factors to include durable and rugged class handhelds and industrial tablets. MobileV combines Windows Embedded 8.1 with cutting-edge Intel board reference designs from Aava Mobile, along with Bsquare’s proprietary software. MobileV is sold as a package of production-ready reference designs and licenses. MobileV is now available.

Concurrently, Bsquare also announces its partnership with Aava Mobile as the reference design partner for MobileV. Based in Finland, Aava is a global leader in tablet and handheld design for vertical enterprise markets and has a long track record of Intel reference designs and product development.

“As enterprises increasingly adopt mobility solutions, they are discovering a need for new and differentiated device form factors to deliver new applications,” said Scott Caldwell, VP Worldwide OEM Sales, Bsquare. “With the recent trend towards industrial tablets, OEMs are looking for a single silicon and operating system environment in which to create a portfolio of devices that share common applications, user interfaces, device management and security. MobileV offers a robust, production-ready platform running on an Intel® Atom processor and Windows Embedded 8.1, reducing time to market, development risk and cost, while allowing OEMs to focus on their value-added features and functionality.”

“The combination of Aava’s strong hardware and product expertise and Bsquare’s deep market and software expertise is the basis for a sustainable, scalable partnership,” said Markus Appel, CEO Aava Mobile. “Aava’s deep expertise in the mobile market and early engagement with Intel on Atom based handhelds and tablets is the foundation of our ability to offer cutting-edge Intel board and board support package designs. We look forward to working with Bsquare to scale our ability in hardware and software to serve OEMs in vertical markets.”

“Aava has demonstrated expertise in high quality board designs based on Intel architecture for both tablet and handheld devices,” said Michelle Tinsley, Director, IoT Retail Solutions Division, IoT Group, Intel Corporation. “Aava’s board reference design combined with Bsquare’s software as a production-ready package provides OEMs another option for going to market with industry preferred mobile solutions in a variety of form factors on Intel architecture.”


  • Reduced software development time and costs by eliminating costly Board Support Package development and integration,
  • Reduced hardware development costs with off-the-shelf board reference designs,
  • Customizable hardware design files,
  • Increased feature capabilities by utilizing Windows Embedded 8.1 operating system resources,
  • Increased platform flexibility with multiple display size and resolution using Bsquare’s user interface and design package,
  • Increased product differentiation with support for launch screen branding and user-based profiles.

About BSQUARE Corporation

Bsquare, a global leader in embedded solutions, applies experience and expertise on leading platforms to create new connections with customers, new business models and to enable new ways of working and communicating. Bsquare serves customers by forging connections among the partners, people, tools and technology needed to create smart connected devices. For more information, visit

About Aava Mobile

Aava Mobile, a leading manufacturer for mobile devices since 2009, offers handheld & tablets for professional markets. Our product offering includes customer-specific handheld & tablets as well as Aava roadmap products. We work with our partners and customers to address the specific needs of vertical markets. We leverage our smartphone and wireless experience for innovating the professional handheld & tablet market with sleek, light and robust designs. Please visit for more information.

For More Information

For Bsquare (media):

Susan Pierson-Brown, Seven November, Inc.

For Bsquare (investors):

Brett Mass, Hayden IR

For Aava Mobile:

Piotr Frasunkiewicz, Aava Mobile Oy
+358 503869161

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Intel and Intel Atom are registered trademarks of Intel Corporation in the United States and/or other countries. Other names and brands may be claimed as the property of others.

Microsoft, Windows, and the Windows logo are trademarks, or registered trademarks of Microsoft Corporation in the United States and/or other countries.